A key opportunity for SMEs: mobile apps more affordable than ever

For many years, having your own mobile application has been out of reach for most small and medium-sized businesses. Making an app meant high costs, long deadlines and technical complexity that often didn’t justify the benefit.

Today, this reality has completely changed.

Thanks to current technologies and artificial intelligence, creating mobile applications is much cheaper, faster and more viable for SMEs. It’s not a promise for the future, it’s a present opportunity.

Before: two applications, double cost

Until a few years ago, developing an app meant:

• One application for iOS
• Another for Android
• Different languages
• Separate teams or technical profiles

This doubled costs, complicated maintenance and made any improvement slow and expensive. For many small businesses, the numbers simply didn’t add up.

Today: a single codebase for all devices

Currently, it’s possible to create mobile applications with a single codebase that works on both iOS and Android.

This means:

• Fewer development hours
• Fewer errors
• Lower initial cost
• Much faster evolution

With a single project you can reach all users, without having to maintain two different applications.

Artificial intelligence accelerates development

Artificial intelligence doesn’t replace professionals, but it multiplies their productivity.

Today it allows:

• Creating app structures much faster
• Prototyping ideas in days instead of months
• Automating repetitive tasks
• Detecting errors before they reach users

This makes projects that were previously economically unfeasible now make sense for an SME.

Useful applications, not giant apps

Small and medium-sized businesses don’t need huge or complex applications. The real value is in solving specific problems:

• Improving internal processes
• Facilitating customer relationships
• Offering fast and accessible services
• Reducing manual work

A small app, well thought out and adapted to the business can provide much more value than a large, underutilized application.

From web to mobile without reinventing everything

Many companies already have a website or digital systems in operation. Today, a mobile application can leverage:

• The same business logic
• The same data
• The same processes

This further reduces cost and makes the transition to mobile natural and controlled.

Less risk, more control

Current technologies allow you to start with:

• Simple initial versions
• Very clear functionalities
• Tight budgets

And grow the application as the business needs it. This reduces risk and allows decisions based on actual usage.

An opportunity not to be missed

SMEs that invest in their own mobile applications:

• Gain efficiency
• Improve customer experience
• Reduce dependence on generic tools
• Achieve competitive advantage

It’s not about having an app “because you have to”. It’s about having your own tool, designed for the business.

In summary

Today, creating a mobile application is no longer a luxury reserved for large companies.

A single language, a single codebase and the support of artificial intelligence have reduced costs, time and barriers to entry like never before.

For many SMEs, this is the ideal time to take the step.
Not as an expense, but as a smart investment in the future and efficiency.